Anthony van de Vijver

"Designing for the ones the conversation forgot to include"

Current role

Located in

Visual Designer & Founder

Rotterdam

Design context

Study

Agency & Own company

CMD Rotterdam

Anthony van de Vijver

"Designing for the ones the conversation forgot to include"

Current role

Located in

Visual Designer & Founder

Rotterdam

Design context

Study

Agency & Own company

CMD Rotterdam

Anthony van de Vijver

"Designing for the ones the conversation forgot to include"

Current role

Located in

Visual Designer & Founder

Rotterdam

Design context

Study

Agency & Own company

CMD Rotterdam

5 thoughts on design

  1. The younger generation actually gets it. They adjust to each other and open up to perspectives that are not their own. That is something new.

  1. The younger generation actually gets it. They adjust to each other and open up to perspectives that are not their own. That is something new.

  1. How does a dad who's top athlete raise his kids? Or what if he's in prison? While there's much support for moms, we found a gap for the fathers. That is why we started Papa's Praat.

  1. How does a dad who's top athlete raise his kids? Or what if he's in prison? While there's much support for moms, we found a gap for the fathers. That is why we started Papa's Praat.

  1. When I join somewhere new, I wait and watch: who is loud, who actually thinks? Then I figure out how to move alongside each of them. But explaining what others never had to, wears on you.

  1. When I join somewhere new, I wait and watch: who is loud, who actually thinks? Then I figure out how to move alongside each of them. But explaining what others never had to, wears on you.

  1. Corny as it sounds, stay close to who you are and what you stand for. Of course you adapt. But if you do not come up for yourself, people will walk right over you.

  1. Corny as it sounds, stay close to who you are and what you stand for. Of course you adapt. But if you do not come up for yourself, people will walk right over you.

  1. You will not always find my name on work I made for a client. I can be proud of what I built and still feel the outcome does not reflect my vision. Those are two different things.

  1. You will not always find my name on work I made for a client. I can be proud of what I built and still feel the outcome does not reflect my vision. Those are two different things.


Want to know more? Read the full article below

Seeing a Papa's Praat in action

Seeing a Papa's Praat in action

Five out of thirty

Anthony started his studies, Communication and Multimedia design in 2011. His class had about thirty students of which five were people of color. He noticed the mix immediately and the pull that came with it: "you find each other." That pattern did not shift much when he entered the field. Small studios, larger agencies, a design role inside an accountancy firm. In Amsterdam, mostly, and almost always the same picture.

Anthony started his studies, Communication and Multimedia design in 2011. His class had about thirty students of which five were people of color. He noticed the mix immediately and the pull that came with it: "you find each other." That pattern did not shift much when he entered the field. Small studios, larger agencies, a design role inside an accountancy firm. In Amsterdam, mostly, and almost always the same picture.

People are changing

He notices a difference now, though. Not in the makeup of the rooms, but in the people inside them: the younger generation adjusts. They show up for perspectives that are not their own. He describes a moment that stayed with him: a colleague did not know how to close an email to a client traveling to Mecca for a religious pilgrimage. She came to Anthony and he understood what that moment was asking for. 'A blessed journey', something that show's you care and respect without making it too heavy or ignoring it completely. "She had actually thought about it," Anthony says. It seems small things, but they tells you who you're really surrounded by.

He notices a difference now, though. Not in the makeup of the rooms, but in the people inside them: the younger generation adjusts. They show up for perspectives that are not their own. He describes a moment that stayed with him: a colleague did not know how to close an email to a client traveling to Mecca for a religious pilgrimage. She came to Anthony and he understood what that moment was asking for. 'A blessed journey', something that show's you care and respect without making it too heavy or ignoring it completely. "She had actually thought about it," Anthony says. It seems small things, but they tells you who you're really surrounded by.

Foto van je instagram? Misschien heb je zelf nog andere voorbeelden?

Foto van je instagram? Misschien heb je zelf nog andere voorbeelden?

Foto van je instagram? Misschien heb je zelf nog andere voorbeelden?
Foto van je instagram? Misschien heb je zelf nog andere voorbeelden?

Foto van je instagram? Misschien heb je zelf nog andere voorbeelden?

Foto van je instagram? Misschien heb je zelf nog andere voorbeelden?

What it costs

He has a method when he starts somewhere new. He waits, watches. Who is loud, who actually thinks. Then he figures out how to move alongside each of them. But always being the one who explains, who holds the perspective the room did not bring in itself, that wears on you. "You don't feel like doing that every time," he says. "You get tired of it." He is selective about credit too. Work that goes against his vision goes out without his name on it. He can be proud of the craft and still not want to be attached to the outcome. Anthony keep it close to his values and sticks to it while delivering the work needed.

He has a method when he starts somewhere new. He waits, watches. Who is loud, who actually thinks. Then he figures out how to move alongside each of them. But always being the one who explains, who holds the perspective the room did not bring in itself, that wears on you. "You don't feel like doing that every time," he says. "You get tired of it." He is selective about credit too. Work that goes against his vision goes out without his name on it. He can be proud of the craft and still not want to be attached to the outcome. Anthony keep it close to his values and sticks to it while delivering the work needed.

Co-fouding Papa's Praat

Outside of client work, Anthony runs Papa's Praat with a childhood friend. Both had just become fathers and noticed that when a baby arrives, every question goes to the mother. The father just stands there. "We go through this life changing experience as well," his friend said. So they built something for that gap: Papa's Praat. From podcasts with experts, lawyers, a top athlete on showing up for his kids, a formerly incarcerated man navigating co-parenting, to coaching and workshops. It's often the mothers who discover Papa's Praat content, who pass it on to their partners/friends/family. Anthony handles all the visual design, offline and online.

Outside of client work, Anthony runs Papa's Praat with a childhood friend. Both had just become fathers and noticed that when a baby arrives, every question goes to the mother. The father just stands there. "We go through this life changing experience as well," his friend said. So they built something for that gap: Papa's Praat. From podcasts with experts, lawyers, a top athlete on showing up for his kids, a formerly incarcerated man navigating co-parenting, to coaching and workshops. It's often the mothers who discover Papa's Praat content, who pass it on to their partners/friends/family. Anthony handles all the visual design, offline and online.

Make it yours

His advice to designers starting out is direct. Do not assume your colleagues will not understand before you have given them the chance. Look for where you connect. "And if something is said that does not sit right, say something," he continues. "So that it gets noted. You work forty hours a week in that room. You are going to be there for a long time. Make some of it yours."

His advice to designers starting out is direct. Do not assume your colleagues will not understand before you have given them the chance. Look for where you connect. "And if something is said that does not sit right, say something," he continues. "So that it gets noted. You work forty hours a week in that room. You are going to be there for a long time. Make some of it yours."

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DESIGNERS IN FULL COLOR all rights reserved 2026

DESIGNERS IN FULL COLOR all rights reserved 2026

DESIGNERS IN FULL COLOR all rights reserved 2026